Advertising Information

Why advertise in Linguafranca?

We follow the working world of scholars and academics:
its ideals and energies, its professional realities, as well as its flesh-and-blood consequences.

Our tone is provocative. We begin with the attitude that there are some academic pretensions worth puncturing.

Our readers recognize Linguafranca as the one magazine that understands the working academic world.

Linguafranca is the connection to the ivory tower.

It's Smarter:

In our six-year existence, it's been nominated by the National Magazine Award three times for general excellence and its down-to-earth, creative voice.

It's Bolder:

It's the only magazine covering academia that's fiercely independent and can turn controversy into interesting journalism.

It's Necessary:

It's the only publication that lists the hirings and tenurings of university faculty, that covers the inside scoop on academic publishing, and successfully bridges the gap between popular and academic culture.

"A small magazine with larger-than-life influence"
-- Adweek

Who Are Linguafranca Readers?

The core of the intelligentsia.

Household Income:

$50,000+ -- 57%
$75,000+ -- 32%
Mean -- $70,000

Median Age: 44.3 years

Career Success:

Professors -- 78%
Tenured -- 52%
Working at a research university -- 51%

Readers in the last two years who have published:

an article: 66%
a book: 27%

All statistics provided by Simmons Market Research.

Who else advertises?

A list of some publishing advertisers to date:


SCHEDULE

1998 CLOSING DATES
Issue Sale Date Order Due Materials Due
February Jan 19 Dec 5 Dec 12
March Feb 23 Jan 9 Jan 16
April Mar 23 Feb 6 Feb 13
May/June Apr 27 Mar 13 Mar 20
July/August June 22 May 8 May 15
September Aug 24 July 10 July 17
October Sep 28 Aug 14 Aug 21
November Oct 26 Sep 11 Sept 18
December Nov 23 Oct 9 Oct 16


SPECS

MECHANICAL REQUIREMENTS

Ad Sizes & Dimensions
Width x Height
Full Page 7 " x 9 1/2"
2/3 page vertical 4 1/2" x 9 1/2"
1/2 page horizontal 7 " x 4 5/8"
1/2 page island 4 1/2" x 6 3/8"
1/3 page vertical 2 1/8" x 9 1/2"
1/3 page square 4 1/2" x 4 5/8"
1/4 page square 3 3/8" x 4 5/8"
1/6 page vertical 2 1/8" x 4 5/8"
1/12 page square 2 1/8" x 2 1/4"



PRINTING SPECIFICATIONS
Trim size: 8 1/4" x 10 7/8". Printed web offset, stapled, on 50 lb. offset paper. 100-line screen.
Bleed allowance: 1/4"


MATERIAL FORMAT
In order of preference:
1. Negatives, right reading, emulsion side down: positive proof required
2. Camera-ready mechanicals
3. Mac QuarkXPress Syquest disk (up to 88mb): positive proof required



Copyright © 1997 Lingua Franca,Inc. All rights reserved.