Why advertise in Linguafranca? We follow the working world of scholars and academics:
Our tone is provocative. We begin with the attitude that there are some academic pretensions worth puncturing. Our readers recognize Linguafranca as the one magazine that understands the working academic world. Linguafranca is the connection to the ivory tower. It's Smarter: In our six-year existence, it's been nominated by the National Magazine Award three times for general excellence and its down-to-earth, creative voice. It's Bolder: It's the only magazine covering academia that's fiercely independent and can turn controversy into interesting journalism. It's Necessary: It's the only publication that lists the hirings and tenurings of university faculty, that covers the inside scoop on academic publishing, and successfully bridges the gap between popular and academic culture. "A small magazine with larger-than-life influence" The core of the intelligentsia. Household Income: $50,000+ -- 57%
Median Age: 44.3 years Career Success: Professors -- 78%
Readers in the last two years who have published: an article: 66%
All statistics provided by Simmons Market Research. A list of some publishing advertisers to date:
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SCHEDULE
1998 CLOSING DATES
Issue Sale Date Order Due Materials Due February Jan 19 Dec 5 Dec 12 March Feb 23 Jan 9 Jan 16 April Mar 23 Feb 6 Feb 13 May/June Apr 27 Mar 13 Mar 20 July/August June 22 May 8 May 15 September Aug 24 July 10 July 17 October Sep 28 Aug 14 Aug 21 November Oct 26 Sep 11 Sept 18 December Nov 23 Oct 9 Oct 16
SPECS
MECHANICAL REQUIREMENTSAd Sizes & Dimensions
Width x Height Full Page 7 " x 9 1/2" 2/3 page vertical 4 1/2" x 9 1/2" 1/2 page horizontal 7 " x 4 5/8" 1/2 page island 4 1/2" x 6 3/8" 1/3 page vertical 2 1/8" x 9 1/2" 1/3 page square 4 1/2" x 4 5/8" 1/4 page square 3 3/8" x 4 5/8" 1/6 page vertical 2 1/8" x 4 5/8" 1/12 page square 2 1/8" x 2 1/4"
PRINTING SPECIFICATIONS
Trim size: 8 1/4" x 10 7/8". Printed web offset, stapled, on 50 lb. offset paper. 100-line screen.
Bleed allowance: 1/4"
MATERIAL FORMAT
In order of preference:
1. Negatives, right reading, emulsion side down: positive proof required
2. Camera-ready mechanicals
3. Mac QuarkXPress Syquest disk (up to 88mb): positive proof required
Copyright © 1997 Lingua Franca,Inc. All rights reserved.