LINGUA FRANCA ADVERTISING RATES (EXCLUDING BOOK REVIEWS)

BLACK AND WHITE	1x	3x	6x	9x
Full Page	$2,600	$2,445	$2,260	$2,080
Two-thirds	2,080	1,955	1,810	1,665
One-half	1,715	1,615	1,495	1,375
Opposite TOC	2,860	2,690	2,490	2,290
First Right-hand Pg	2,860	2,690	2,490	2,290
Inside Back Cover	2,990	2,810	2,600	2,395
Inside Front Cover	3,380	3,180	2,940	2,705
Back Cover	3,900	3,665	3,395	3,120
Two Page Spread	4,940	4,645	4,300	3,955
Inside Front Spread	6,370	5,990	5,540	5,100

For more fractional page rates, consult advertising department.

Four Color	1x	3x	6x	9x
Full Page	$3,625	$3,465	$3,285	$3,100
Two-thirds	3,100	2,975	2,835	2,685
One-half	2,740	2,635	2,515	2,395
Opposite TOC	3,885	3,710	3,510	3,310
First Right-hand Pg	3,885	3,710	3,510	3,310
Inside Back Cover	4,015	3,835	3,625	3,415
Inside Front Cover	4,405	4,200	3,965	3,725
Back Cover	4,925	4,690	4,415	4,145
Two Page Spread	5,965	5,665	5,320	4,975
Inside Front Spread	7,395	7,010	6,565	6,120

For two-color ads, add 25% to the B&W rate. No penalties for bleeds. For inserts and bind-ins, consult advertising department.

APRIL AND NOVEMBER BOOK REVIEW ADVERTISING RATES
Total number of issues advertised in 1999

	1-2 issues	3-5 issues 15% off	6-8 issues 40% off	9 issues 65% off
Black & White
Full Page	5,980	5,085	3,590	2,080
Two-thirds	4,785	4,065	2,870	1,665
One-half	3,950	3,355	2,370	1,375
First Right-hand Pg	6,580	5,590	3,950	2,290
Inside Back Cover	6,875	5,845	4,125	2,395
Inside Front Cover	7,775	6,610	4,665	2,705
Two Page Spread	11,365	9,660	6,820	3,955
Four Color
Full Page	7,000	6,105	4,610	3,100
Two-thirds	5,805	5,090	3,895	2,035
One-half	4,970	4,380	3,390	2,395
First Right-hand Pg	7,600	6,615	4,970	3,310
Inside Back Cover	7,900	6,870	5,150	3,415
Inside Front Cover	8,800	7,630	5,690	3,725
Two Page Spread	12,385	10,680	7,840	4,975