|
LINGUA FRANCA NON PROFIT RATES (EXCLUDING BOOK REVIEWS)
| BLACK AND WHITE |
1x |
3x |
6x |
9x |
| Full Page |
$1,725 |
$1,625 |
$1,500 |
$1,380 |
| Two-thirds |
1,380 |
1,295 |
1,200 |
1,105 |
| One-half |
1,140 |
1,070 |
990 |
910 |
| One-third |
865 |
810 |
750 |
690 |
| One-quarter |
605 |
570 |
525 |
485 |
| One-sixth |
485 |
455 |
420 |
385 |
| One-twelfth |
310 |
295 |
270 |
250 |
|
|
|
|
|
|
|
|
|
|
| Opposite TOC |
1,900 |
1,785 |
1,650 |
1,520 |
| First Right-hand Pg |
1,900 |
1,785 |
1,650 |
1,520 |
| Inside Back Cover |
1,985 |
1,865 |
1,725 |
1,590 |
| Inside Front Cover |
2,245 |
2,110 |
1,950 |
1,795 |
| Back Cover |
2,590 |
2,435 |
2,250 |
2,070 |
| Two Page Spread |
3,275 |
3,080 |
2,851 |
2,625 |
| Inside Front Spread |
4,225 |
3,975 |
3,675 |
3,380 |
|
|
|
|
|
|
|
|
|
|
| Four Color |
1x |
3x |
6x |
9x |
| Full Page |
$2,750 |
$2,645 |
$2,525 |
$2,405 |
| Two-thirds |
2,405 |
2,320 |
2,225 |
2,130 |
| One-half |
2,165 |
2,095 |
2,015 |
1,940 |
|
|
|
|
|
|
|
|
|
|
| Opposite TOC |
2,925 |
2,810 |
2,675 |
2,545 |
| First Right-hand Pg |
2,925 |
2,810 |
2,675 |
2,545 |
| Inside Back Cover |
3,010 |
2,890 |
2,750 |
2,610 |
| Inside Front Cover |
3,270 |
3,135 |
2,975 |
2,820 |
| Back Cover |
3,615 |
3,460 |
3,275 |
3,095 |
| Two Page Spread |
4,305 |
4,105 |
3,875 |
3,650 |
| Inside Front Spread |
5,250 |
5,000 |
4,700 |
4,405 |
|
|
|
|
|
|
|
|
|
|
For two-color ads, add 25% to the B&W rate. No penalties for
bleeds. For inserts and bind-ins, consult advertising department.
APRIL AND NOVEMBER BOOK REVIEW ADVERTISING RATES
Total number of issues advertised in--in 1999
|
1-2 issues |
3-5 issues
15% off |
6-8 issues
40% off |
9 issues
65% |
| Black & White |
|
|
|
|
| Full Page |
3,970 |
3,375 |
2,380 |
1,380 |
| Two-thirds |
3,175 |
2,698 |
1,905 |
1,105 |
| One-half |
2,620 |
2,225 |
1,570 |
910 |
| One-third |
1,985 |
1,685 |
1,190 |
690 |
| One-quarter |
1,390 |
1,180 |
835 |
485 |
| One-sixth |
1,110 |
945 |
665 |
385 |
| One-twelfth |
715 |
605 |
430 |
250 |
|
|
|
|
|
|
|
|
|
|
| First Right-hand Pg |
4,365 |
3,710 |
2,620 |
1,520 |
| Inside Back Cover |
4,565 |
4,385 |
3,095 |
1,590 |
| Inside Front Cover |
5,160 |
4,385 |
3,095 |
1,795 |
| Two Page Spread |
7,540 |
6,410 |
4,525 |
2,625 |
| Four Color |
|
|
|
|
| Full Page |
4,995 |
4,400 |
3,405 |
2,405 |
| Two-thirds |
4,200 |
3,725 |
2,930 |
2,130 |
| One-half |
3,645 |
3,250 |
2,595 |
1,940 |
| First Right-hand Pg |
5,390 |
4,735 |
3,645 |
2,545 |
| Inside Back Cover |
5,590 |
4,905 |
3,765 |
2,610 |
| Inside Front Cover |
6,185 |
5,410 |
4,120 |
2,820 |
| Two Page Spread |
8,565 |
7,435 |
5,550 |
3,650 |
| |
