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Telephone: 212-302-0336 Fax: 212-302-0847

Welcome to the UniversityBusiness Advertising Page. Should you have any additional questions please feel free to contact us at field@linguafranca.com

* Editorial Profile
* The UniversityBusiness Market
* Display Advertising Rates
* Editorial Schedule & Closing Dates
* Mechanical Requirements
* UniversityBusiness Staff
* Advertising Personnel

UniversityBusiness,LLC 30,000 Controlled Circulation Bi-Monthly BPA

UniversityBusiness is edited for senior administrators of colleges and universities including: presidents, chancellors, provosts, chief financial officers, chief business officers, facilities officers, chief computing officers, telecommunications officers and information officers. Features cover strategies for managing the financial, facility-related, technological, and academic aspects of higher education. Departments include Smart Moves (highlighting best practices), Clippings (higher education news culled from many business and mainstream publications), Updates (breaking stories in higher education), book reviews, and TechPortfolio (a 10-page department describing technological advances as they apply to higher education with reviews of web sites, strategies for technological challenges, updates on technology, facts, and statistics). Special issues planned for 1998: endowments, retirement, consultants. Sidebars, graphics and charts highlight key information throughout.

UniversityBusiness is written for the 30,000 senior administrators who control more than $183 billion* in annual expenditures for the 3,500 colleges and universities throughout the US. These influentials run the business of academia, comprising a huge market for a wide variety of goods and services.

CABINET: Chancellor 273 273
President 2,957 2,957
Branch Director 1,029 1,029
Chief of Administration 470 470
Executive Vice President 587 587
Institutional Planning Officer 952 952
Institutional Research Officer 1,257 1,257
Assistant to the President 1,376 1,376
ACADEMIC AFFAIRS: Provost/Chief Academic Officer 3,364 3,364
BUSINESS: Chief Financial/Business Officer 3,308 3,308
Treasurer 391 391
Associate Financial/Business Officer 1,197 1,197
Food Service Manager 1,258 1,258
Physical Plant/Facilities Officer 2,604 2,604
Purchasing Officer 1,355 1,355
ADMISSIONS: Enrollment Manager 1,049 1,049
TECHNOLOGY: Chief Information Officer 2,061 2,061
Chief Academic Computing Officer 928 928
Telecommunications Officer 713 713
INFORMATION: Library Director 3,309 3,309
THOUGHT LEADERS: Others (including legislators, consultants, association heads, and departments of higher education) 151

Total 30,656

* Source: US Department of Education

** BPA Audit Statement Qualification TK

Four Color 1x 3x 6x 12x
Spread $10,650 $10,230 $9,640 $8,965
Full Page $5,920 $ 5,700 $5,390 $5,035
Two-Thirds $ 4,950 $ 4,775 $4,535 $4,260
One-Half $ 4,240 $ 4,105 $3,910 $3,690
One-Third $ 3,490 $ 3,390 $3,250 $3,090
Back Cover $ 7,695 $ 7,410 $7,010 $6,545
Inside Front Cover $ 7,105 $ 6,840 $6,470 $6,040
Inside Back Cover $ 6,510 $ 6,270 $5,930 $5,540
BLACK & WHITE 1x 3x 6x 12x
Spread $8,400 $7,980 $7,390 $6,715
Full Page $4,420 $4,200 $3,890 $3,535
Two-Thirds $3,450 $3,275 $3,035 $2,760
One-Half $2,740 $2,605 $2,410 $2,190
One-Third $1,990 $1,890 $1,750 $1,590
One-Sixth $1,150 $1,090 $1,010 $ 920

For two-color ads, add $500 to the B&W rates ($750 for a two-color spread).

No charge for bleeds.

For inserts and bind-in pricing, consult advertising manager.

Agency commission: 15% of gross billing.

Feb/March Jan 16 Jan 23 Feb 17
April/May Mar 6 Mar 13 Apr 8 Endowments
June/July May 1 May 8 Jun 3
August/Sept Jun 26 Jul 3 Jul 29 Retirement
Oct/Nov Aug 21 Aug 28 Sep 23
Dec/Jan Oct 16 Oct 23 Nov 18 Consultants

(width x height)
(width x height)
Full Page 7" x 10" 8-1/2" x 11-1/8"
Two Page Spread 15" x 10" 16-3/4" x 11-1/8"
2/3 Page 4-5/8" x 10" 5-3/8" x 11-1/8"
1/2 Page Horizontal 7" x 5" 8-1/2" x 5-9/16"
1/2 Page Island 4-5/8" x 7" 5-3/8" x 7-9/16"
1/3 Page Square 4-5/8" x 4-7/8" 5-3/8" x 5-7/16"
1/3 Page Vertical 2-1/4" x 10" 3" x 11-1/8"
1/6 Page Vertical 2-1/4" x 4-7/8" NA
1/6 Page Horizontal 4-5/8" x 2-3/8" NA

Printing Specifications:

Trim Size: 8-3/8" x 10-7/8"

BLEEDS: Live matter must be designed for a maximum trim of 1/2". Magazine trims approximately 1/8" on top, bottom and one side, but due to the varying thickness from issue to issue, live matter must be contained within 1/2" of the above bleed dimensions on all sides which bleed.

DENSITY OF TONE: Maximum 285%
PRINTING METHOD: color offset
COLOR ROTATION: key-blue-red-yellow
PAPER: 45 lb. coated stock, cover 80 lb. coated stock
INK PROOFING: head to foot

Negatives right reading emulsion side down (positive proof required)
Camera Ready mechanicals
Color proof required for all color advertisements‹in addition to color separations.

Jeffrey Kittay
Founding Editor in Chief, UniversityBusiness

Jeffrey Kittay received a Ph.D. in French literature in 1975 and became an assistant professor at Yale University. Having published various scholarly works, he left Yale in 1982 to help take care of a family business. He continued his scholarship, however, and also became one of the founders, and the managing director, of the National Music Theater Network, which finds and sponsors original theatrical material.

In the late 80's, he decided to launch a magazine that would cover both the cerebral culture and the nitty-gritty professional aspects of academic life. Lingua Franca debuted in 1990 and three years later won the magazine industry's highest honor, the National Magazine Award for General Excellence. It has also won awards from Folio magazine and The Utne Reader.

Lingua Franca probes the scholarly side of the higher education enterprise, from an independent and streetwise point of view. Jeffrey Kittay is now launching a second magazine treating the business side of the enterprise from the same perspective: University Business.

He is the recipient of the Alumni Achievement Award of the Graduate School of Arts & Sciences of New York University. The trustees of Amherst College have recently voted to confer upon him an honorary Doctor of Letters degree.

Susan West and Michael Gold
Editors, UniversityBusiness

Susan West and Michael Gold come to University Business from West Gold Editorial, where they consulted for such print and electronic publishers as Time Warner, America Online, Disney Publications, String Letter Publishing, and Consumer Reports.

Susan West began her career as a writer for Science News, a 200,000-circulation weekly on science for lay people, then moved to Science 81, a general interest science magazine. In 1986 she became one of three founders of Health (formerly Hippocrates), now a million-circulation magazine owned by Time Warner and the winner of four National Magazine Awards. While Senior Editor there, her writing and editing won numerous awards, including three Maggies from the Western Publications Association and a Neal Award. She has also written for Forbes FYI, Smithsonian, and Paris City magazines. She has a Master's in journalism from the University of Missouri, Columbia.

Michael Gold started in journalism as a newspaper reporter at The Record of Bergen County, NJ, and then at the Boston Herald American. He soon switched to magazines and became the first staff writer and later Senior Editor for Science 80, a 600,000-circulation monthly that won three National Magazine Awards. In 1986 he co-founded Hippocrates with Susan West and another editor and served as the magazine's first Executive Editor. In 1994 he and Susan West established a consulting partnership for publishers. He has written for Forbes FYI, Reader's Digest, and the Columbia Journalism Review, among other publications. He is also the author of A Conspiracy of Cells, a popular, nonfiction account of a scandal in cancer research and holds a B.S. from Haverford College.

Anne Kinard
Publisher, UniversityBusiness

Anne Kinard joined Lingua Franca as Publisher in July, 1995. Prior to coming to Lingua Franca, she was the US Publisher of Granta magazine as well as the Circulation Director for the New York Review of Books. She started with Granta as US Associate Editor in 1986 was promoted to US Associate Publisher in 1987 and to US Publisher in 1990. In 1992 she also took on the responsibilities of Circulation Director for the Review. She managed all circulation, promotions, and budgets for both magazines (combined circulation approximately 180,000).

Jeanine J. Natriello
Advertising Director, UniversityBusiness

Jeanine Natriello comes to University Business from The Carnegie Foundation for the Advancement of Teaching, where she was Assistant Secretary to the Board of Trustees and Special Assistant to President Ernest L. Boyer, the former U.S. Commissioner of Education and Chancellor of SUNY. While at Carnegie, she also developed and administered a successful collaboration with high-ranking education officials in China.

Prior to The Carnegie Foundation, she was National Advertising Sales Manager for The Chronicle of Higher Education, where she founded the New York office. She also contributed to the launch of The Chronicle of Philanthropy.

Following graduation from University of Florida with a B.S. in Advertising, she became Southeastern Advertising Representative for William B. Bell, Jr. Associates, representing Southern Accents, Computer Retailing, Construction Specifier, and Historic Preservation magazines.

Judith Turner
Contributing Editor, UniversityBusiness

Judith Turner, a principal in Turner Consulting Group, is a seasoned Internet hand. During her more than 10 years of reporting on computers and networking, she wrote about the Internet's growth and covered all the major players in its development. In the early 1990s, she also put up one of the first full-text Internet newspapers.

At Turner Consulting Group she heads the "content" team, working with clients to add richness and depth to their Web efforts. Her focus is on the management of information using Internet technology. She has also worked for The New York Times, The Washington Post, and The National Journal and wrote one of the country's first computing columns which was syndicated to hundreds of papers nationally. While with The Chronicle of Higher Education, she covered the growth of the Internet from the early 1980s through the mid 1990s. She also led The Chronicle's own Internet effort: putting together and leading the team who created The Chronicle's daily electronic edition.

She is the editor of The Journal of Electronic Publishing, www.press.umich.edu/jep, an electronic-only journal published by the University of Michigan Press. She is also a regular speaker at seminars and meetings, including Internet World, the Association of American Publishers, the Society for Scholarly Publishing, and the Coalition for Networked Information.

John Anderson
Contributing Editor, UniversityBusiness

John Anderson comes to University Business from SmartMoney where he was a senior editor since 1994. Prior to SmartMoney he worked as senior editor for Town & Country and Selling and an investigative reporter for Newsday.

In addition to his business and reporting background, he has experience in higher education. He earned a Ph.D. in American Studies from Yale University, where he taught English from 1979 to 1982. He later worked as a lecturer and assistant professor of English at the University of Pennsylvania from 1982 to 1991.

Writing credits include Burning Down the House, a journalistic account of the infamous 1985 MOVE bombing in Philadelphia, co-authored with Hilary Hevenor (W.W. Norton, 1987). This book received the 1988 Myers Award for "outstanding work on race relations in America." He has also written numerous magazine articles. He is currently working on a biography of the novelist Raymond Chandler for Alfred A. Knopf.

Jessica Helfand and William Drenttel
Original Designers, UniversityBusiness

Jessica Helfand/William Drenttel is a design consultancy that concentrates on graphic design and new media; publishing and editorial development; and education and urban issues. Current clients/projects include: websites for Newsweek, Children's Television Workshop, and Champion International Corporation; a new magazine for BusinessWeek; books for University of Chicago Press and Farrar Straus & Giroux; as well as consulting for America Online, Teach for America, and Doubletake magazine. Jessica Helfand's previous editorial work includes design directing The Philadelphia Inquirer's Sunday Magazine and designing the online identities for The New York Times and Word.com. William Drenttel, as a partner at Drenttel Doyle Partners, helped design Spy magazine and redesigned Inc., World Monitor, and The New Republic.

Mark M. Edmiston
Co-Chairman, The Jordan Edmiston Group, Inc.

Mark Edmiston joined The Jordan Group, Inc. to form The Jordan, Edmiston Group, Inc. in May of 1992. Founded by Wilma Jordan in 1987, the firm provides a full range of investment and advisory services for the publishing industry. Clients include both U.S. and international companies.

Mark Edmiston most recently was Executive Vice President of Times Mirror Magazines and Group Publisher of six consumer and trade titles. During his tenure there, he concentrated on developing a new strategic direction for the magazines and reorganized the sales and marketing functions to support the new focus.

Beginning his career in 1966 as a corporate trainee at Time, Inc., Mr. Edmiston was a circulation manager for Life magazine both in New York and in Tokyo. He left, in 1971 to become the Circulation Director of The Saturday Review.

In 1973 he joined Newsweek Inc. as the Circulation Director of the International editions. He was appointed President of Newsweek International in 1975 and streamlined corporate overhead functions. Despite lower ad linage the company's profits increased 90% by 1985.

After leaving Newsweek in 1986, he led a management buyout of TV SM Inc., the leading publisher of cable television guides, was a founding director of Hippocrates Inc. (which was purchased by the Time Publishing Ventures division of Time Warner) and served as a director of America Online, an independent online service which went public in 1991.

He is a 1966 graduate of Wesleyan University. He served as a director of The Magazine Publishers of America for over ten years and was the Chairman of the organization from 1985 through 1986. He is a Trustee of Wesleyan and of the Children's Aid Society of New York.

George M. Dillehay
Publishing Consultant

George Dillehay is a publication management consultant with over 25 years of top level managerial experience in consumer and trade magazines, newspapers and books. Prior to establishing his own practice, he held the position of Managing Director at the investment banking and publishing consulting firm, The Jordan Edmiston Group, Inc.

He was the founding publisher of Channels magazine, a business magazine for the television industry. Additionally, he held the position of Vice President/ Group Publisher of Sesame Street magazine at the Children's Television Workshop.

His previous experience includes executive positions with The New York Review of Books, Granta magazine, and The Village Voice. Currently he serves on the Board of Directors for String Letter Publishing, publishers of Acoustic Guitar and Strings magazines.

22 West 38th Street, 4th Floor, New York, NY 10018
Telephone: 212-302-0336 Fax: 212-302-0847

Jeanine J. Natriello
Advertising Director
Hillary Field
Advertising Assistant

Copyright © 1997 Lingua Franca,Inc. All rights reserved.