Announcing a new publication that will be read by more than 100,000 academics nationwide...

Trying to reach academics?

Editorial Relevance

The Lingua Franca Book Review is written specifically for academics -- bibliophiles who not only read and buy books, but also write books. The Lingua Franca Book Review is the first publication to meet the needs of those in the academy who live by the phrase, "publish or perish." In addition to book reviews, each issue of The Lingua Franca Book Review also features a column forecasting acquisition trends in scholarly publishing and a column devoted to the academic author. It provides information that academics can use and that they can't get anywhere else.

Editorial Excellence

All of this is brought to you by the editors of Lingua Franca, winner and repeat nominee of the National Magazine Award, who consistently get the scoops and identify the trends in academia. The New York Times calls us, "Required reading for the cerebral set."

Targeted Audience

The circulation is larger than any other publication's with a faculty readership. Campus bookstores will distribute each issue to faculty members through the campus mail system or by hand so that more than 100,000 academics see each issue.
More than 70 different college campus
bookstores across the country will distribute the Spring 1998 launch issue.

Click here for more information on rates, printing specs, and schedules .

Rates for 1998*

1X 2X
Full page $8,000 $7,200
One-half $5,280 $4,750
One-quarter $2,800 $2,520
First Right Hand Page $8,800 $7,920
Inside Back Cover $9,200 $8,280
2 Page Spread $15,200 $13,680

All rates are gross.

*Book publishers and non-profit organizations have different rate cards.
Please consult
Robin Hutson , 212-302-0336, ext. 223, for additional rate information.

Printing Specs:
Trim size: 11" x 13 1/2". Printed web offset on newsprint, 85-line screen.

Material Format in order of preference:
1 Negatives: right reading, emulsion-side down; positive proof required.
2 Camera-ready mechanicals.
3 Mac QuarkXPress Zip disk; positive proof required. Be sure to include all fonts and picture files used.

Ad Sizes

width height
Full page 10 1/8 X 12 3/4
Half-Page Vertical 4 1/2 X 12 3/4
Half-Page Horizontal 10 1/8 X 6 3/8
Quarter-Page Square 4 1/2 X 6 3/8

1998 Schedule for Advertisers

Order due Art due Shipped
Spring Dec 20 Feb 9 Mar 30
Fall Oct 1 Oct 9 Oct 26

Click here to receive a complete media kit by mail.

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Copyright © 1997 Lingua Franca,Inc. All rights reserved.