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LINGUA FRANCA PUBLISHER RATES (EXCLUDING BOOK REVIEWS)
    
	| BLACK AND WHITE | 
	1x | 
	3x | 
	6x | 
	9x | 
     
	| Full Page | 
	$2,055 | 
	$1,920 | 
	$1,770 | 
	$1,620 | 
     
	| One-half | 
	1,355 | 
	1,270 | 
	1,170 | 
	1,070 | 
     
	| One-third | 
	1,025 | 
	960 | 
	885 | 
	810 | 
     
	| One-quarter | 
	720 | 
	675 | 
	620 | 
	570 | 
     
	| One-sixth | 
	575 | 
	540 | 
	495 | 
	455 | 
     
	| One-twelfth | 
	370 | 
	345 | 
	320 | 
	290 | 
     
	| Opposite TOC | 
	2,260 | 
	2,110 | 
	1,945 | 
	1,780 | 
     
	| First Right-hand Pg | 
	2,260 | 
	2,110 | 
	1,945 | 
	1,780 | 
     
	| Inside Back Cover | 
	2,360 | 
	2,210 | 
	2,035 | 
	1,860 | 
     
	| Inside Front Cover | 
	2,670 | 
	2,500 | 
	2,300 | 
	2,105 | 
     
	| Back Cover | 
	3,080 | 
	2,880 | 
	2,655 | 
	2,425 | 
     
	| Two Page Spread | 
	3,900 | 
	3,650 | 
	3,360 | 
	3,075 | 
     
	| Inside Front Spread | 
	5,030 | 
	4,705 | 
	4,335 | 
	3,965 | 
     
	| Four Color | 
	1x | 
	3x | 
	6x | 
	9x | 
     
	| Full Page | 
	$2,877 | 
	$2,688 | 
	$2,478 | 
	$2,268 | 
     
	| One-half | 
	1,897 | 
	1,778 | 
	1,638 | 
	1,498 | 
     
	| One-third | 
	1,435 | 
	1,344 | 
	1,239 | 
	1,134 | 
     
	| One-quarter | 
	1,008 | 
	945 | 
	868 | 
	798 | 
     
	| One-sixth | 
	805 | 
	756 | 
	693 | 
	637 | 
     
	| One-twelfth | 
	518 | 
	483 | 
	448 | 
	406 | 
     
	| Opposite TOC | 
	3,164 | 
	2,954 | 
	2,723 | 
	2,492 | 
     
	| First Right-hand Pg | 
	3,164 | 
	2,954 | 
	2,723 | 
	2,492 | 
     
	| Inside Back Cover | 
	3,304 | 
	3,094 | 
	2,849 | 
	2,604 | 
     
	| Inside Front Cover | 
	3,738 | 
	3,500 | 
	3,220 | 
	2,947 | 
     
	| Back Cover | 
	4,312 | 
	4,032 | 
	3,717 | 
	3,395 | 
     
	| Two Page Spread | 
	5,460 | 
	5,110 | 
	4,704 | 
	4,305 | 
     
	| Inside Front Spread | 
	7,042 | 
	6,587 | 
	6,069 | 
	5,551 | 
     
 
For two-color ads, add 25% to the B&W rate. No penalties for bleeds. For inserts and bind-ins, consult advertising department. 
  
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