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Why Advertise?
Who Are Lingua Franca Readers?
Who Else Advertises in Lingua Franca?

We follow the working world of scholars and academics: its ideals and energies, its professional realities, as well as its flesh-and-blood consequences.

Our tone is provocative. We begin with the attitude that there are some academic pretensions worth puncturing.

Our readers recognize Linguaƒranca as the one magazine that understands the working academic world.

Linguaƒranca is the connection to the ivory tower.

It's Smarter:

In our nine-year existence, it's been nominated by the National Magazine Award three times for general excellence and its down-to-earth, creative voice.

It's Bolder:

It's the only magazine covering academia that's fiercely independent and can turn controversy into interesting journalism.

It's Necessary:

It's the only publication that lists the hirings and tenurings of university faculty, that covers the inside scoop on academic publishing, and successfully bridges the gap between popular and academic culture.

"A small magazine with larger-than-life influence" -- Adweek

The core of the intelligentsia.

Household Income:

$50,000+ -- 57%
$75,000+ -- 32%
Mean -- $70,000M

Median Age:

44.3 years

Career Success:

Professors -- 78%
Tenured -- 52%
Working at a research university -- 51%

Readers in the last two years who have published:

an article: 66%
a book: 27%

All statistics provided by Simmons Market Research.

A list of some publishing advertisers to date:

1999 Closing Dates

  Issue Sale Date Order Due Materials Due Special Feature
February Jan 18 Dec 1 Dec 8  
March Feb 22 Jan 12 Jan 19  
April Mar 21 Feb 9 Feb 16 Spring Books
May/June Apr 27 Mar 8 Mar 15  
July/August June 20 May 10 May 17 Technology
September Aug 15 July 5 July 12  
October Sep 19 Aug 9 Aug 16 10th Anniversary
November Oct 24 Sep 13 Sept 20 Fall Books
Dec/January Nov 27 Oct 11 Oct 18  

    Width x Height
Full Page 7 " x 9 1/2"
1/2 page horizontal 7 " x 4 5/8"
1/2 page verticle* 3 3/8 " x 9 3/8"
1/3 page vertical** 2 1/8" x 9 1/2"
1/3 page square 4 1/2" x 4 5/8"
1/4 page square 3 3/8" x 4 5/8"
1/6 page vertical 2 1/8" x 4 5/8"
1/12 page square 2 1/8" x 2 1/4"


* Available in April and November only
** Not Available in April and November

Printing Specifications

Trim Size: 8 3/8" X 10 7/8"
Bleed allowence: 1/4"; live area: 1/4"
Printed web offset, stapled. 100-linescreen. Bleed allowance: 1/4"

Material Format

Material Format in order of preference:
1 Negatives: right reading, emulsion-side down; positive proof required.
2 Camera-ready mechanicals.
3 Mac QuarkXPress Zip disk, including all files, art, and fonts used; positive proof required.

Shipping Instructions

Send all correspondence and materials to:
Lingua Franca
Advertising Department
135 Madison Avenue, 4th Floor
New York, NY 10016

Please note: space reservations must be made before materials are sent.

Please consult Kelli McMahon at 212.684.9884, ext. 224 for additional rate information.


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