Why Advertise?
Who Are Lingua Franca Readers?
Who Else Advertises in Lingua Franca?
Schedule
Specs
Rates

We follow the working world of scholars and academics: its ideals and energies, its professional realities, as well as its flesh-and-blood consequences.

Our tone is provocative. We begin with the attitude that there are some academic pretensions worth puncturing.

Our readers recognize Linguaƒranca as the one magazine that understands the working academic world.

Linguaƒranca is the connection to the ivory tower.

It's Smarter:

In our nine-year existence, it's been nominated by the National Magazine Award three times for general excellence and its down-to-earth, creative voice.

It's Bolder:

It's the only magazine covering academia that's fiercely independent and can turn controversy into interesting journalism.

It's Necessary:

It's the only publication that lists the hirings and tenurings of university faculty, that covers the inside scoop on academic publishing, and successfully bridges the gap between popular and academic culture.

"A small magazine with larger-than-life influence" -- Adweek

The core of the intelligentsia.

Household Income:

$50,000+ -- 57%
$75,000+ -- 32%
Mean -- $70,000M

Median Age:

44.3 years

Career Success:

Professors -- 78%
Tenured -- 52%
Working at a research university -- 51%

Readers in the last two years who have published:

an article: 66%
a book: 27%

All statistics provided by Simmons Market Research.

A list of some publishing advertisers to date:

• Academy of Chicago Publishers
• Addison-Wesley
• Alfred A. Knopf
• American Association of University Professors
• American Psychological Association
• Anker Publishing
• Bantam Doubleday Dell
• Basic Books
• Bay Press
• Beacon Press
• Bedford Books
• Berg Publishers
• Blackwell Publishers
• Carnegie Foundation
• Cambridge University Press
• Carlson Publishing
• Cassell Academic Publishing
• Chadwyck Healy
• Coffee House Press
• Columbia University Press
• Consortium
• Cornell University Press
• Duckworth General Publishers
• Duquesne University Press
• Duke University Press
• Eastgate Systems, Inc.
• G.P. Putnam's Sons
• Gordon & Breach
• GreatHouse Company
• Greenwood Publishing
• Grey House Publishing
• Greywolf Press
• Groves Dictionaries
• Guilford Press
• HarperCollins
• HarperSanFransisco
• Harvard University Press
• Harvest Books
• Henry Holt & Co.
• Houghton Mifflin
• Indiana University Press
• Ivan Dee, Inc.
• John Benjamins Publishing Company
• Johns Hopkins University Press
• Jossey-Bass
• Library of America
• Little, Brown & Company
• Louisiana State University Press
• Lynne Rienner Publishers
• M.E. Sharpe & Co.
• Mercury House
• MIT Press
• Modern Language Association
• The Nation
• The New Republic
• New York University Press
• Northwestern University Press
• Notre Dame Press
• Ohio University Press
• Ohio State University Press
• Oryx Press
• Oxford University Press
• Pantheon Books
• Penguin USA
• Penn State Press
• Peter Lang Publishers
• Popular Press
• Princeton University Press
• Random House
• Rizzoli
• Rookwood Press
• Rowman & Littlefield
• Routledge Chapman Hall
• Rudi Publishing
• Rutgers University Press
• Seal Press
• Seminary Co-Op Bookstore
• Serpent's Tail
• Simon & Schuster
• Smithsonian Institute Press
• South End Press
• Southern Illinois University Press
• SUNY Press
• St. Martin's Press
• Syllabus Press
• Syracuse University Press
• Times Books
• TIAA-CREF
• University of Alabama Press
• University of Arizona Press
• University of Arkansas Press
• University of Calgary Press
• University of California Press
• University of Chicago Press
• University of Colorado Press
• University of Delaware Press
• University of Georgia Press
• University of Illinois Press
• University of Iowa Press
• University of Massachusetts Press
• University of Michigan Press
• University of Minnesota Press
• University of Missouri Press
• University of Nebraska Press
• University of New Mexico Press
• University of North Carolina Press
• University of Pennsylvania Press
• University of Pittsburgh Press
• University of Texas Press
• University of Toronto Press
• University of Washington Press
• University of Wisconsin
• University Press of Florida
• University Press of Kentucky
• University Press of Mississippi
• University Press of Virginia
• Vanderbilt University Press
• Verso
• Vintage Books
• Wayne State University Press
• Web-Cite
• W. W. Norton
• WH Freeman
• Westview Press
• Yale University Press

1999 Closing Dates

* Available in April and November only
** Not Available in April and November

Printing Specifications

Trim Size: 8 3/8" X 10 7/8"
Bleed allowence: 1/4"; live area: 1/4"
Printed web offset, stapled. 100-linescreen. Bleed allowance: 1/4"

Material Format

Material Format in order of preference:
1 Negatives: right reading, emulsion-side down; positive proof required.
2 Camera-ready mechanicals.
3 Mac QuarkXPress Zip disk, including all files, art, and fonts used; positive proof required.

Shipping Instructions

Send all correspondence and materials to:
Lingua Franca
Advertising Department
135 Madison Avenue, 4th Floor
New York, NY 10016

Please note: space reservations must be made before materials are sent.

• Corporate
• Publishers
• Non-profit

Please consult Kelli McMahon at 212.684.9884, ext. 224 for additional rate information.

Revisit some of the highlights of our first ten years.

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